James Bracken (Owner)

Owner / Lead Technician

James has been in the automotive repair industry for over 41 years. In 1977 he started as a mechanics helper in the family business, Bracken Motor Company. He learned the automotive service trade from his grandfather, father and uncles. In 1984 James went to work as a RV mechanic for Wayne’s RV.  James started Advantage Automotive in 1987 as a mobile repair service. In 1990 he moved the business into a 4-bay warehouse near Eubank & Central. As demand for larger vehicle repair grew, he built the current 8,000 square foot facility at Juan Tabo & I-40 in 2002.  James is an ASE Certified Master Technician. 

As a young man, James always liked fast 1960’s muscle cars and motorcycles.  He fell in love with his Uncle John’s 1967 GTO, so much so that his first car in high school was a 1968 GTO.  He now owns several Dodges, a 1997 Dodge Ram 2500 4×4, a 2022 Ram Power Wagon and a 2016 Dodge Challenger Hellcat.

Outside of work, James enjoys woodworking and now has a complete modern woodshop.  He enjoys spending his weekends there building cabinets and furniture or going for motorcycle rides on his Victory or Indian motorcycles.